Posts Tagged ‘The Netherlands’

Different Dental Expos in Europe

April 4th, 2014


Having recently attended Chicago’s Midwinter meeting last month, I was reminded of the standard format in the USA – no entertaining on the stand (booth).

Most stands are small, a few – especially the toothpaste guys – are larger.

But try to get a coffee or a cola – or perhaps some snacks, and you’d be wasting your time.

I was at Dental Expo last week, the annual exhibition in the Netherlands (known as ‘Holland’ to some of you).

I have to say that the expo was a nice size. Not frighteningly large, but large enough for stands to display their products attractively and practically.

And there was plenty of ‘entertainment’. For example –

Ice cream for everyone

Background piano to make you buy more…

Not a fully-stocked bar, but beer, sparkling wine and cocktails were popular.

Here are the Multident and Schein stands…and there was a coffee bar that could drive away  (if the union reps appeared?)

This guy was rather large, but this the the Netherlands, and cycling is quite normal – but at a dental show?

This company had 2 of these very special bikes on display. Not sure they could be offered as a bonus such promotions have been banned lately in the country.

Also not sure how the Lamborghini brought more business, but they certainly took many photos of future playboys…(On another stand, 2 gorgeous ladies were modelling a Formula 2 – or perhaps Formula 1 – I’m no expert)

This was the stand opposite us, ready to welcome clients, nuts and all. And, last but certainly not least, American Express had green and gold-card-clad ladies walking the aisles. Not quite sure why they had the van on their stand, but they certainly were among the first to pack up at the end and drive away…

Smile – Promote Your Dentist


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Dutch art and culture on a dental trip

February 18th, 2013

My travelling has become a little more ‘confined’ recently, so, although I may occasionally receive messages from outer space, most of my news, views and experiences will be when I am ‘closer to home’.

For instance, I was back in Holland last week. My first dental experience was visiting the ‘Gemeente Museum’ in den Haag, where there was a cute display of ‘pin-up art’ and a nice reminder of Marilyn Monroe’s dental advertising efforts….

And at the van Beuningen museum in Rotterdam, I was reminded that Piet Mondrian was Dutch, and, happily, produced other art than just squares and lines…

This is great stuff. Look at the first of the 3. Any of you art lovers reminded of Georgia O’Keefe?

I did visit some quite stunning dental offices. Holland has a lot of group practices; modern, stylish, efficient – some of them very large, with 15, 20 offices and more. Dental hygiene is not only prevalent, there are a lot of independent operators, and again, some working together in group practices.

My company, American Eagle, specialises in hand instruments. It is interesting to observe the variations in markets. Of course, it is common knowledge that some countries still resist the introduction of dental hygienists, whereas others, including Holland (some prefer it to be referred to as the Netherlands), have not only a high population of hygienists, they also have more and more dental therapists. These are usually assistants who have received extra training and are permitted to do cleaning, small fillings – and give injections.

It’s unbelievable how you can cross the border into Belgium, so long tied to Holland as part of Benelux, and find hardly one hygienist.

Back in Holland, not only is the hygienist population high, their use of hand instruments is also high. Yes, of course the use of ultrasonic scalers is prevalent, but the Dutch have been educated to appreciate the importance of the tactility that you get from manual scaling techniques.

And art…you will find some quite stunning works of art in almost every dental office. I am always impressed – and happy to spend time in the waiting areas. Coffee is usually provided…

Finally, back to the museums –

In Tel Aviv, they are currently running an exhibition of Van Gogh Alive. Another of Holland’s wonderful contributions to the world of art. You are reminded of Van Gogh’s intensive colours which, when enlarged onto giant screens all around you, and backed up with haunting music, give you special feelings of ‘being there’.

If you have the opportunity, if this exhibition appears near you, do you self a favour and go…

Smile – Promote your dentist

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