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The Dental Universe of Holland

April 13th, 2011

‘Messages from the Universe’ is of course a misnomer. Even with my incredible team of roving investigators and reporters, there are parts of this wonderful universe of ours that are not going to be covered these blogs. So be it.

Right now, today, I am in Holland (Netherlands to those of you who are hot on crossword puzzles. And please don’t ask me which is the official capital of this country. It usually depends which way the coffee shop is facing).

Visited the lovely little town of Nederhorst den Berg, not so far from Amsterdam. On the way, I passed the obligatory views of Holland: the windmill, the canals that run so beautifully through every corner of the Dutch people’s lives, and the local ducks, who seemed to be helping me get into my parking place.

One of my staff even passed this sign in the very next village – in the middle of nowhere…

(Can’t run away from this industry – apparently, this company’s product has something to do with dieting after a visit to the dentist).

I was here to visit a very shy lady. I have to be careful what I write about her. Suffice to say that she is the president of one of the 2 oral hygienist associations in Holland, and an important international spokesperson on the use of the laser in the dental office, especially in the dental hygienist’s office.

Her speciality is the laser; she lost me on that subject. But what we do have in common is the use hand instruments and children  – I became a grandfather of the most gorgeous little girl last Wednesday…and she has 3 lovely kids. She has just moved her home and office to what used to be the local police station. Is that a first? (Ooops, you just may have guessed her identity…).

Our main discussion concerned American Eagle’s claim that their scalers and curettes do not require sharpening, and how to prove that fact to the non-believers who won’t even try the product. One of the classic marketing phenomena: how to change old habits, no matter how wrong or even unpopular they are. My classic response is, when buying a new car, do we demand that they put the old car’s seats in? Everything new, advanced, better, requires time to get used to it.

And the old stuff? The windmills? They rotate into history. While today’s Dutch architecture changes slightly….

Smile – Promote your dentist.

Stephen

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