Home > Uncategorized > IDS 2013

IDS 2013

If you have not already read something about the IDS in Cologne last week – or were not one of the 25,000-odd who was there, then maybe I am right in Calling this ‘Message from the Universe’. Maybe you are from ‘out there somewhere’.

You will know that this was and is traditionally the World’s largest dental exhibition. And as usual, it broke all previous records in number of visitors, number of exhibitors, countries whence they came etc. No one had a bad word; everyone is doing better. Recession? What recession? Even the stands were bigger, the total exhibition area was larger, more staff were on display, including entertainers. I did not get a picture of ‘Laurel & Hardy’ on the EMS stand, but I did catch my wife exercising with those elastic strips that you pull from leg to arm to neck.

They were handed out by the German dentists’ association, which obviously is not happy with the physical condition of their members…

We bumped into the Hoffmann company that is so well known for dental cements. They had already become famous for having a giant elephant outside the expo parking area. Now they were adding moustaches to everyone..

The Speiko company introduced a new product called ‘Bobby’. I told them I was British, and they promptly arrested me!

Then we espied something really special for us: the Keystone company was displaying – unfortunately only behind the glass, the Syrijet. (This is a needle-less injector, originally brought out both as a pre-anaethesia and also to replace needles, especially for children). I had to take a picture of my wife standing next to the display, pointing at the instrument. For, as you will see from the second image, she held that very same instrument in her hand back at the IDS in 1974 in Hamburg, just 3 weeks after we were married. Even then, the instrument, originally made by the Mizzy Company, was not new. (Next time you meet me, ask me questions about the Syrijet; ask me to relate some of the many stories around the successful attempts to sell this wonderful product).

And for those of you interested in nostalgia, the gentleman on the left is myself, back at the IDS in Stuttgart in 1965. Next to me, in the glasses, is Harold Opotow. Some of you will remember his products, such as EBA Cement, Aqua Solv etc. This was a company that eventually became part of the Teledyne group. For years, it was a serious rival of Kerr, with Elastomer impression materials and ZOE cements. The lady on the right is Roselle Sittig, part of the husband & wife team that ran Robert H. Sittig Associates, export agents for many US manufacturers. She was also a successful author and journalist, working for many years with Proofs magazine.

Smile – Promote your dentist.

Uncategorized ,

  1. No comments yet.
  1. No trackbacks yet.