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Schein Management faces Sneijder free kick

April 18th, 2011

As can clearly be seen, Wesley Sneijder’s reputation for powerful soccer blasts preceded him…………..

Now that I have your attention, let me take a step back and just admit that this is an exclusive photo-op of Henry Schein’s European management team (missing France and UK this particular occasion).

They are, in the back row, and from left to right, Bernd Hohmann, Managing Dir., Germany Dental Michael Racioppi, Senior VP, Chief Merchandising Officer Michael Kutzner, VP, Chief Information Office, Europe Cees Balder, Managing Director, Austria, BeLux and Czech Republic Dental Mark Rahman, VP, CFO, European Dental Group Gerard Metselaar, DDS, VP, Corporate Brand Sales and Marketing – International

Front row: Jacques-Philippe Peyron, VP, European Dental Group Marketing Rene Plomp, Managing Director, Netherlands Dental Bob Minowitz, President, European Dental Group Riccardo Gandus, Managing Director, Italy Dental  Juan Molina, Managing Director, Spain & Portugal Dental Patrick Thurm, Vice President, Dental Equipment Marketing – Europe

(Graham Stanley was also supposed to be there. He’s VP and Chief Financial Officer – International Group. I think my camera proved to be over-intimidating).

I spoke to Susan Vasallo, located back in New York. She’s Corporate Communications. She kindly gave me some more background to this very important get-together. Topics covered during the management meeting included European customer insights, strategic planning, the latest technology and new products, Schein’s ‘dental specialty’ and value-added services offering. And, of course, they were in Almere to witness ‘The Event’.

Many (including myself) call this the most successful commercial dental exhibition of the year – the Schein Open House in Holland. Taking place on Friday and Saturday of this week. (A separate blog will be posted subsequently). Yesterday, Wednesday, they had their ‘Mini Open House’, during which Schein’s ‘major suppliers’ had a chance to meet the sales teams (both external and internal) on a 1-to-1 basis.

In addition to the discussions, the management were all being given an opportunity to see for themselves how an Open House can be run. Well over 2,000 dentists will come, many of them with their families. They will have smiles on their faces, for every year the Open House has a theme – this year it’s ITALY – and the whole company will be decked out ‘à la Italiano’, including the staff…this is a picture of Schein Holland’s Tanja de Kock and Willem Leeftink ‘letting their imagination run wild’…

The suppliers are asked to make an effort to dress up. None do. Except American Eagle of course (that’s me). Get ready for some very silly pictures in the next blog.

Smile – Promote Your Dentist



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