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Hollywood goes to the dentist


Recently, there has been the usual dental event at Schein in the Netherlands. It has been running successfully for over 30 years.

Every year, there has been a theme. Might be ‘Roman Times’ or ‘Winter Sports’, ‘The Jungle or ’Traditional Holland’.

The decor in the special marquis and around the Schein building would reflect the mood of the theme. Staff would dress up; even the food served would be of a special flavor.

In earlier days, some – only some – of the suppliers would make an effort to join the mood. I’d make sure American Eagle staff were among the few who made the effort to support the idea…

In recent years, the philosophy has changed. Instead of ‘coming just for fun – and good deals’, the focus has been more in education. Schein puts on some very good lectures, and this has been attracting perhaps less of the ‘very faithful’, and has brought in the new, younger clients, willing to learn.

But the idea of a them continues.

This years, it was ‘The Movies’, and that’s right up my street. For4 my parents were both actors. I was this time perhaps the only supplier to do something special. I had a roll-up individually produced..

Here I am in front of the banner, showing different images from my parents’ careers –


Hollywood goes to the dentist 1


In front of me, on the table, a book, a copy I produced, and a copy of which was given to every customer. It’s called ‘Visiting Hours’. It is not only a book that can be given to whomever you are visiting in a home or in a hospital, it actually reflects that theme: my father was Eric Pohlmann, who appeared in around 200 movies. (Check him out online. For instance, see his special connection wit the James Bond movies).

In the early 60’s, he spent some months in and out of hospitals. While there, he sketched the faces around him. Mostly patients, but also the doctors, nurses and visitors.

I put all the sketches into the book, plus a couple of others, and added the kind of words I think my father would have written, had he put his mind to it. We had the same sense of humour.


Hollywood goes to the dentist 2


No, you don’t have to buy the book (although I’m considering marketing it). Just go to ourboox.com, and you’ll find it there – plus the other books I have published.

And the Dental Event?

Thanks to the book, we got far more orders, we welcomed new customers, the management and staff appreciated the effort I’d made, and everyone was happy.


Smile – Support your dentist.



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